Battambang: To celebrate the Khmer New Year ceremony on April 11th, 2023, Senior management and staff of One Fraternity Co., Ltd (Vital) have distributed food and celebrated the Sraung Preah ceremony in a traditional way to all 90 old poor women at Sangkat Wat Kor, Battambang city.

This is the 6th time that One Fraternity Co., Ltd (Vital) has celebrated such large charity events, and connected charity events to Khmer tradition to celebrate the upcoming Khmer New Year. The 6th Vital Sraung Preah ceremony is held at Kor Pagoda, Sangkat Wat Kor, Battambang city, where Vital has collaborated with the commune council to gather old poor women who are helpless and have no children taken care of to receive donation boxes and give a shower to them as a grateful activity for the elders.

Mr. Chunhieng Thavaseth, Deputy of Business Operation and the representative of LCT Neak Oknha, Cheoung Sokuntheavy, Executive Director of One Fraternity Co., Ltd (Vital), and also the initiator of Sraung Preah ceremony have mentioned “Vital stands with the message and concept celebrating Sraung Preah ceremony 6 years in a row except only during the outbreak of pandemic COVID 19 that we have postponed, the only objective celebrating this ceremony is to maintain ancient Khmer tradition in term of expressing the respect, gratitude, share the love to the elders during the Khmer New Year ceremony”.

He continued “This ceremony is celebrated due to the 25 riels foundation of Vital Premium Water, which was initiated by our founders in a mission to donate in every corner of social activities since the establishment in 2010, by purchasing a bottle of Vital Premium Water, you will donate 25 riels automatically to this foundation.”

Noticeably, due to the strong continuous support from consumers, Vital has 25 riels foundation to contribute good merits to celebrate Sraung Preah ceremony and hopefully to return good merit to all Vital consumers. Vital is proud of its national product.